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Key digital marketing trends advisors must embrace to drive revenue – BenefitsPro

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Experts predict an incremental move toward “normalcy” near the end of the second quarter of 2021, but that particular word has a new definition, especially in industries with high-trust, high-touch client interaction. Fortunately people have quickly adapted to and expect virtual service in all areas of their lives. This will not change even as the physical social realm becomes a safer place.
Digital communication has long been imperative for financial advisors, but now it is a non negotiable. Advisors who are strategically communicating authentically through multi-channel touch points will have a competitive edge. And, those who invest time and money in digital marketing will have a personalized conduit to amplify their own brand and expertise to clients and prospects. So what’s new that advisors need to add to their digital marketing arsenal in 2021?

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Jesse McHargue | December 15, 2021
Even as organizations move toward a future where workplace flexibility will be the norm, they need to structure and support that flexibility.
Paul Chong | December 15, 2021
People are having the wrong conversations about retirement. It’s not about merely mandating participation in retirement plans.
White Paper
Sponsored by ArmadaCare
Win the Talent War: The Recruiting-Retention-Benefits Connection
Competing successfully in today’s labor market means moving away from reactive recruitment practices that are overly reliant on compensation. Instead, take a more strategic approach with innovative add-on health benefits that complement core benefits and can be tailored to the needs and wants of a diverse workforce. Download this guide to learn how.
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eBook
Sponsored by ConsumerMedical, an Alight company
Healthcare Advocacy: The Path to Better Health Outcomes, Lower Costs and Healthier Employees
Recent surveys show that 98% of HR leaders and C-suite decision makers said they plan to offer new and expanded benefits to support their workers in 2022. This eBook offers a proven approach to benefits that will decrease your costs and increase employee engagement, productivity and satisfaction.
Browse More Resources ›
Infographic
Sponsored by ArmadaCare
How to Save Your Clients from the Ghost of Benefits Future
‘Tis the season for changes to primary medical plans. Download this infographic and learn 4 actionable solutions to help save your clients from the gloom of a new primary plan reality before it’s too late.
Browse More Resources ›

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